Gemma Collins is set to launch her own lucrative ‘fitness empire,’ after losing three and a half stone during lockdown, according to reports on Thursday.
The former TOWIE star, 40, embarked on a lifestyle overhaul earlier this year and now hopes to help others do the same with an ‘all-inclusive’ app.
A source told The Sun that the subscription service will include diet and training plans as well as a wellbeing section for those wanting to improve their mental health.
‘It is going to be a huge success’: Gemma Collins is set to launch her own lucrative ‘fitness empire’ after losing three and a half stone during lockdown, according to reports on Thursday
The insider said: ‘Gemma is launching a fitness empire this summer and she is planning on dominating the market.
‘She has surrounded herself with experts like personal trainers and dieticians and is using their know-how to create an all-inclusive app.
‘She is so passionate about fitness and is raving about how much it has helped her, not only physically but mentally.’
The new platform will reportedly allow users to follow the same health and fitness regime as Gemma and works hand-in-hand with her other products including her anti-ageing supplement, GemmaCollagen.
Businesswoman: The former TOWIE star, 40, embarked on a lifestyle overhaul earlier this year and now hopes to help others do the same with an ‘all-inclusive’ app
The source added: ‘Those around Gemma think this is going to be a huge success and the business will likely be one of the most lucrative she has ever launched.’
MailOnline have reached out to Gemma’s reps for comment.
The Essex diva has been keeping her fans up to date with her fitness journey, often sharing glimpses of her intense home workouts.
Taking to Instagram earlier this week, Gemma admitted she has also been using a magnesium drip – commonly used to treat hypertension during pregnancy – as she pushes herself to slim down.
Motivated: A source told The Sun that the subscription service will include diet and training plans as well as a wellbeing section for those wanting to improve their mental health
Getting involved: Gemma has been using a magnesium drip during her quest to slim down
Speaking to new! about her fitness regime, Gemma said: ‘I feel more confident than ever. I don’t weigh myself every week although to be honest I did this week and I lost another half a stone.
‘I’m on a high fat diet – it all personal though, what works for me won’t work for you.’
A high fat diet involves a person reducing the number of carbohydrates they consume and replacing them with healthy fats.
Meanwhile on Tuesday, Gemma worked up a sweat in her garden using dumbbells and her garden step as she compared herself to 80s exercise guru and actress, Jane Fonda.
Pushing through: Meanwhile on Tuesday, Gemma worked up a sweat in her garden using dumbbells and her garden step
The blonde bombshell donned a figure-hugging matching black and white gym ensemble as she completed her reps in her newly landscaped garden.
She was put through her paces doing squats with dumbbells and step jumps but kept a smile on her face throughout the session.
Sporting a bronzed tan, the reality star revealed in her caption that she had been to the tanning salon after it opened yesterday and was enjoying the golden glow so much she didn’t want to take a shower.
The newly converted fitness enthusiast gushed that she felt ‘incredible’ after her morning exercise routine in the video caption.
Fighting fit! Gemma compared herself to legendary fitness guru-turned-actress Jane Fonda (pictured in 2020)
She jokingly compared her exercise video to Jane Fonda’s famous workout video as she quipped that she was ‘coming for’ Khloe Kardashian’s bikinis.
Gemma wrote to her Instagram followers, saying: ‘Everyday I’m a step closer to becoming the best version of myself. The feeling is incredible, there is no limitation!
‘I hope you enjoy this video as much I enjoyed making it…. excuse the hair Huns, plus I’ve finally had a fake tan, it’s been a long lockdown i can’t bring myself to wash it off yet I’m actually enjoying the smell for once.
She continued: ‘I never thought for one minute I’d be making exercise videos, move over Jane Fonda… and @khloekardashian I’m coming for your bikinis.’
Inspiration: The newly converted fitness enthusiast gushed that she felt ‘incredible’ after her exercise routine and joked she was ‘coming for’ Khloe Kardashian’s bikinis