Kanye West played a part in helping Kim Kardashian rebrand her KKW Beauty brand.
An insider told E! that her “full rebrand” has “been in the works” for some time. The redesign “is separate from her name and not related to that.”
There was speculation that the rebrand was happening because Kim would be dropping the “West” from her name. She is, but that’s apparently not the reason she’s rebranding.
“Kanye actually helped her and gave feedback with the design,” the source reveals. “She is very excited and can’t wait to unveil this new brand to the world. The timing is right and she’s looking forward to it.”
KANYE WEST DEFENDS KIM KARDASHIAN
Last week Kim announced that the brand would be temporarily closing.
“On August 1st at midnight we will be shutting down the http://KKWBeauty.com site so that we can come back to you under a completely new brand with new formulas that are more modern, innovative, and packaged in an elevated and sustainable new look,” she tweeted.