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Joe Freshgoods' Don’t Be Mad Teams Up With New Balance for Vibrant 992 & OMN1S

Joe Freshgoods' Don’t Be Mad Teams Up With New Balance for Vibrant 992 & OMN1S

With NBA All-Star Weekend and Valentine’s Day directly around the corner, Chicago-based designer Joe Freshgoods and his Don’t Be Mad label have teamed with New Balance for a “No Emotions Are Emotions” collection, consisting of a 992, OMN1S and full set of apparel. The offerings are nothing short of a love letter from Freshgoods to NB, with the designer stating “We about to create history, we about to show people what we can do. Let’s have fun and re-write history baby. My sweet love, New Balance,” as part of a soulful soliloquy that accompanied the release announcement.

Both styles use a healthy dose of vibrant seasonal pinks and reds, but apply them in different fashion. The lifestyle-geared 992 proffers a full pig suede and mesh upper with a veritable medley of different shades: a vibrant fuchsia base layer is overlaid by soft salmon tones on the midfoot and bright crimson on the toe, top/bottom eyestays and heel. This same fuchsia hue then receives a redux on the toebox and collar overlays. A luxurious tan leather is also added into the mix, appearing at the tongue, the bottom of the throat and the heel. Branding is provided by a pink N midfoot logo, small reflective 992 hit towards the collar and a wordmark graphic on the tongue. Down below, the midsole is split down the middle between white and black, and is equipped with ABZORB cushioning. Tie-dye insoles and multiple lace options finalize the look.

Meanwhile, the OMN1S — Kawhi Leonard‘s signature model — offers a more straightforward black, pink and tan palette. It’s far from simple though, as a repeating print of an emotionless cartoon face is swathed over its gradient fade FitWeave upper. Freshgoods himself explained the meaning behind this motif in an Instagram post, stating that he created it to “represent for those who simply just let their work speak for them.” “No Emotions Are Emotions” is stamped in pink across the black midfoot bands, and midsoles are loaded with New Balance’s patent FuelCell cushioning technology. The repeating print is continued under the translucent herringbone outsole, and tie-dye insoles complete the look.

A full collection of apparel with everything from cheeky graphic tees to thick hoodies, tie-dyed sweats and Kawhi Leonard-centric jerseys accompany both shoes as well. The entire Don’t Be Mad x New Balance collection is set to release exclusively at a pop-up in Chicago from January 14-16, and retail prices have yet to be announced.


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“anatomy of a heart” 2-14-20 Allstar weekend will forever be different now.

A post shared by Joefreshgoods (@joefreshgoods) on Jan 20, 2020 at 1:22pm PST


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beyond the lifestyle design world it’s always been a dream of mine to design something for a basketball player to wear ON court. When I got the word from @newbalancehoops to design for kawhi I wanted to make sure I could tell a story on the OMN1S that could blend with both our brand personalities. I created “No Emotions Are Emotions” as an on going theme to represent for those who simply just let their work speak for them. I’ve always believed that actions are louder than words sidenote for the past 7 years I’ve adopted the “smiley face” as my brand moniker for DBM but for this situation and how I’ve been feeling for the past few months I have my game face all the way on. Hence the “” I just wanna quietly/humbly do my job and win, kawhi agreed. Good game tonight GOOD STORY TELLING WILL ALWAYS WIN. LIMITED. ALLSTAR WEEKEND BLACK HISTORY MONTH IM ON YALL ASS

A post shared by Joefreshgoods (@joefreshgoods) on Feb 1, 2020 at 4:56pm PST


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“DONT BE MAD @newbalance“ lookbook out now. collection out next week. @nolis enjoy

A post shared by Joefreshgoods (@joefreshgoods) on Feb 4, 2020 at 9:39am PST

Check out Freshgoods’ 2019 appearance on our Business of Hype podcast, and for more All-Star Weekend footwear, take a look at an elephant-printed take on the Nike Air Flight ’89.

Click here to view full gallery at HYPEBEAST

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