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Kanye West to expand Yeezy line into beauty and skincare products

Kanye West to expand Yeezy line into beauty and skincare products


Kanye West to expand Yeezy line into beauty and skincare… in direct competition with wife Kim Kardashian and sister-in-law Kylie Jenner

After conquering the industries of music and fashion, Kanye West has decided to expand his Yeezy clothing and sneaker line into beauty and skincare products.

The 43-year-old rapper-designer has filed legal documents for trademarks in make-up, face masks, nail polish, shaving cream, deoderant, aromatherapy pillows, and more – according to TMZ.

Kanye’s foray into beauty will be in direct competition with his wife Kim Kardashian and his half sister-in-law Kylie Jenner.

Big plans: After conquering the industries of music and fashion, Kanye West has decided to expand his Yeezy clothing and sneaker line into beauty and skincare (pictured October 24)

Big plans: After conquering the industries of music and fashion, Kanye West has decided to expand his Yeezy clothing and sneaker line into beauty and skincare (pictured October 24)

Empire: The 43-year-old rapper-designer has filed legal documents for trademarks in make-up, face masks, nail polish, shaving cream, deoderant, aromatherapy pillows, and more

Empire: The 43-year-old rapper-designer has filed legal documents for trademarks in make-up, face masks, nail polish, shaving cream, deoderant, aromatherapy pillows, and more

The 39-year-old aspiring attorney founded both KKW Beauty and KKW Fragrance in 2017, which are carried in Ulta and Sephora stores.

The 22-year-old Lip Kit mogul launched Kylie Cosmetics in 2015 and Kylie Skin in 2019, which are also carried in Ulta and Sephora stores.

The 21-time Grammy winner was last publicly seen in his native Chicago on June 4 where he attended a Black Lives Matter protest with Chicago Public Schools students. 

Designer: Kanye pictured alongside his daughter North on March 2 presenting his FW/20 clothing collection during Paris Fashion Week at Espace Oscar Niemeyer

Designer: Kanye pictured alongside his daughter North on March 2 presenting his FW/20 clothing collection during Paris Fashion Week at Espace Oscar Niemeyer

West's foray into beauty will be in direct competition with his wife Kim Kardashian (L) and his half sister-in-law Kylie Jenner (R, pictured January 21)

West’s foray into beauty will be in direct competition with his wife Kim Kardashian (L) and his half sister-in-law Kylie Jenner (R, pictured January 21)

The 39-year-old aspiring attorney founded both KKW Beauty and KKW Fragrance in 2017 (pictured on October 22)

The 22-year-old Lip Kit mogul launched Kylie Cosmetics in 2015 and Kylie Skin in 2019 (pictured on November 14)

Carried in Ulta and Sephora stores! The 39-year-old aspiring attorney founded both KKW Beauty and KKW Fragrance in 2017, and the 22-year-old Lip Kit mogul launched Kylie Cosmetics in 2015 and Kylie Skin in 2019

According to TMZ, Kanye donated $2M to George Floyd causes even setting up a 529 college savings fund for his six-year-old daughter Gianna after he was murdered May 25 by four Minnepolis cops.

West has also reportedly helped the families of Breonna Taylor and Ahmaud Arbery with legal fees on top of donating to several black-owned businesses nationwide.

On Friday, Kim revealed that their 13-month-old son Psalm ‘just started walking’ but it’s unclear if the Sunday Service founder got to witness the milestone. 

No MAGA hat? The 21-time Grammy winner (M) was last seen in his native Chicago on Thursday where he attended a Black Lives Matter protest with Chicago Public Schools students

No MAGA hat? The 21-time Grammy winner (M) was last seen in his native Chicago on Thursday where he attended a Black Lives Matter protest with Chicago Public Schools students

Charitable: Kanye donated $2M to George Floyd causes even setting up a 529 college savings fund for his six-year-old daughter Gianna (pictured Tuesday) after he was murdered May 25 by four Minnepolis cops

Charitable: Kanye donated $2M to George Floyd causes even setting up a 529 college savings fund for his six-year-old daughter Gianna (pictured Tuesday) after he was murdered May 25 by four Minnepolis cops

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Kardashian and the Closed on Sunday rapper are also parents of six-year-old daughter North, four-year-old son Saint, and two-year-old daughter Chicago.

Kanye wed the half-Armenian beauty in 2014 after two years of dating (and her two divorces from NBA star Kris Humphries and music producer Damon Thomas).

Catch more of Kimye in the 18th season of Keeping Up with the Kardashians, which returns in September on E!

'My baby boy Psalm is the sweetest!' On Friday, Kim revealed that their 13-month-old son Psalm 'just started walking' but it's unclear if West got to witness the milestone

‘My baby boy Psalm is the sweetest!’ On Friday, Kim revealed that their 13-month-old son Psalm ‘just started walking’ but it’s unclear if West got to witness the milestone

'My whole heart' Kardashian and the Sunday Service founder are also parents of (from L-R) daughter North, 6; daughter Chicago, 2; and son Saint, 4 (pictured Wednesday)

‘My whole heart’ Kardashian and the Sunday Service founder are also parents of (from L-R) daughter North, 6; daughter Chicago, 2; and son Saint, 4 (pictured Wednesday)

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