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Kendall Jenner CONFIRMS she’s launching her own 818 tequila brand

Kendall Jenner CONFIRMS she’s launching her own 818 tequila brand


Kendall Jenner is taking a shot at the liquor world. 

The A-list model, 24, used Instagram to reveal she’s been working on her own brand of tequila on Tuesday.

She shared video and photos of her tasting sessions, while opening up about her four-year journey developing the spirit – 818 Tequila. 

Cheers: Kendall Jenner revealed she have been developing her own tequila brand called 818 over the past four years

Cheers: Kendall Jenner revealed she have been developing her own tequila brand called 818 over the past four years

Kendall sat and sipped in the first clip, comparing two blends as she wrote: ‘For almost 4 years i’ve been on a journey to create the best tasting tequila. ‘

The good stuff: 'After dozens of blind taste tests, trips to our distillery, entering into world tasting competitions anonymously and WINNING..3.5 years later i think we've done it!'

The good stuff: ‘After dozens of blind taste tests, trips to our distillery, entering into world tasting competitions anonymously and WINNING..3.5 years later i think we’ve done it!’

‘After dozens of blind taste tests, trips to our distillery, entering into world tasting competitions anonymously and WINNING..3.5 years later i think we’ve done it! 

‘This is all we’ve been drinking for the last year and i can’t wait for everyone else to get their hands on this to enjoy it as much as we do!’

Kendall’s friends seemed to love the drink, as she shared another video of a group cheering as she brought in a fresh bottle. 

Proving it was a hit, the next snap showed a table covered with empty cups.

Even famously drink-free sister Kim Kardashian raved about 818 in the comments, telling Kendall: ‘So proud of you! I wasn’t a drinker until I tried 818. Tequila shots all day!!!’

Mom Kris Jenner said she was ‘so so proud’ of her girl, and ‘the years of work and love’ she’s put into the project.

Fans began speculating that the stars were getting involved in the spirit world when a bottle of 818 was spotted in the background of a photo from the Jenner sister’s recent trip to Mexico with bestie Anastasia ‘Stassie’ Karanikolaou.

And Kylie seemed to hint at the possibility of a private label on Instagram Live in April 2020, holding up a glass and telling watchers: ‘By the way, we’re on some new sh**.’ 

Parental pride: Mom Kris Jenner said she was 'so so proud' of her girl, and 'the years of work and love' she's put into the project

Parental pride: Mom Kris Jenner said she was ‘so so proud’ of her girl, and ‘the years of work and love’ she’s put into the project

Top self: Even famously drink-free sister Kim Kardashian raved about 818 in the comments, telling Kendall 'So proud of you! I wasn't a drinker until I tried 818. Tequila shots all day!!!' Kylie was also a fan

Top self: Even famously drink-free sister Kim Kardashian raved about 818 in the comments, telling Kendall ‘So proud of you! I wasn’t a drinker until I tried 818. Tequila shots all day!!!’ Kylie was also a fan

Bottle service: Fans began speculating that Jenner, 24, was getting involved in the spirit world when a bottle of 818 was spotted in the background of a photo from the her recent trip to Mexico with bestie Anastasia 'Stassie' Karanikolaou

Bottle service: Fans began speculating that Jenner, 24, was getting involved in the spirit world when a bottle of 818 was spotted in the background of a photo from the her recent trip to Mexico with bestie Anastasia ‘Stassie’ Karanikolaou 

‘This is what we’ve really been drinking, but we’re not allowed to tell anybody. So just stay tuned.’

And now Kendall’s posts confirms tasty news.

818’s name is inspired by the area code of the Kardashian/Jenner family’s hometown of Calabasas.

While Kendall is a California girl through and through, 818 boasts authentic roots, hand-crafted in Jalisco, Mexico – the birthplace of tequila.

The drink has also been vetted by some of the most revered organizations in liquor, earning awards from the World Tequila Awards, the SIP Awards and the Ultimate Spirits Challenge, among others. 

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818 appears to come in a Blanco, Añejo and Reposado varieties.

According to drink site Spirited Zine, the award-winning Reposado is described as having: ‘An earthy nose which hints at pecan pie, sweet potato and caramel. A sweet and smoky body with some oaky influence, vanilla, and more sweetness on the finish as cinnamon ice cream comes through.’

Yum: 'This is all we've been drinking for the last year and i can't wait for everyone else to get their hands on this to enjoy it as much as we do!' the model wrote in the caption

Yum: ‘This is all we’ve been drinking for the last year and i can’t wait for everyone else to get their hands on this to enjoy it as much as we do!’ the model wrote in the caption

A hit: Empty glasses made it clear that the spirit was a hit

A hit: Empty glasses made it clear that the spirit was a hit

Classic trio: 818 appears to come in a Blanco, Añejo and Reposado varieties

Classic trio: 818 appears to come in a Blanco, Añejo and Reposado varieties

Kendall is hoping to follow in the footsteps of fellow celebrity alcohol moguls like George Clooney, Ryan Reynolds and Diddy.

Last summer Diageo, the world’s largest spirits maker, snapped up Aviation American Gin, co-owned by Reynolds, in a deal worth up to $610million. 

Diageo picked up George Clooney’s Casamigos tequila, which he owns with restaurateur Rande Gerber and business partner Mike Meldman for $700million in 2017.

Sweetening that pot, the trio was promised an extra $300million based on subsequent sales numbers.

Diddy’s popular premium vodka Ciroc is a club favorite, earning him a reported eight-figures a month salary.

Big money: Kendall is hoping to follow in the footsteps of fellow celebrity alcohol moguls like George Clooney, Ryan Reynolds and Diddy, all of whom have made nine-figure numbers from their spirit ventures

Big money: Kendall is hoping to follow in the footsteps of fellow celebrity alcohol moguls like George Clooney, Ryan Reynolds and Diddy, all of whom have made nine-figure numbers from their spirit ventures 



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