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KKW Beauty is being sued by Seed Beauty in order to prevent the reveal of ‘trade secrets’ to Coty

KKW Beauty is being sued by Seed Beauty in order to prevent the reveal of ‘trade secrets’ to Coty


Kim Kardashian’s KKW Beauty line is being sued by brand growth company Seed Beauty in order to prevent the ‘revealing of trade secrets’ to Coty

  • KKW Beauty is being sued by brand development company Seed Beauty over the alleged jeopardization of their ‘trade secrets’
  • Seed Beauty asked for ‘an injunction blocking KKW Beauty from revealing its trade secrets and business practices’ if they are ‘bought out’ by Coty
  • Seed Beauty claimed that they endured a similar threat in 2016 with Kylie Jenner’s ‘old parent company King Kylie’
  • Kylie Cosmetics was eventually bought out by Coty in 2019, who now holds a 51% stake in the company
  • At the time of the time, Seed Beauty allegedly ‘warned Kylie not to disclose trade secrets’ but were not given any concrete reassurance 
  • DailyMail.com has reached out to Kardashian’s representatives for comment 

Kim Kardashian‘s cosmetics line KKW Beauty is being sued by brand development company Seed Beauty over the alleged jeopardization of their ‘trade secrets.’

In a series of documents obtained by TMZ on Friday, Seed Beauty asked a judge for ‘an injunction blocking KKW Beauty from revealing its trade secrets and business practices’ to cosmetics giant Coty.

DailyMail.com has reached out to Kardashian’s representatives for comment. 

Lawsuit: Kim Kardashian's cosmetics line KKW Beauty is being sued by brand development company Seed Beauty over the alleged jeopardization of their 'trade secrets' if the line is 'bought out'

Lawsuit: Kim Kardashian’s cosmetics line KKW Beauty is being sued by brand development company Seed Beauty over the alleged jeopardization of their ‘trade secrets’ if the line is ‘bought out’

Preventative: In a series of documents obtained by TMZ on Friday, Seed Beauty asked the judge for 'an injunction blocking KKW Beauty from revealing its trade secrets and business practices' to cosmetics giant Coty; Kardashian pictured in 2019

Preventative: In a series of documents obtained by TMZ on Friday, Seed Beauty asked the judge for ‘an injunction blocking KKW Beauty from revealing its trade secrets and business practices’ to cosmetics giant Coty; Kardashian pictured in 2019

Seed Beauty claimed that they endured a similar threat in 2016 with Kylie Jenner’s ‘old parent company King Kylie,’ which was, eventually, bought out by Coty in 2019. 

Coty entered into a ‘long-term strategic partnership’ with Kylie Cosmetics that awarded them a 51% stake in the company and cost them $600million, according to Forbes.

At the time of the Coty deal, Seed Beauty had allegedly ‘warned Kylie not to disclose trade secrets’ but were not given any concrete reassurance as to the safety of their personalized business model by Kylie or her team.

Dejavu: Seed Beauty claimed that they endured a similar threat in 2016 with Kylie Jenner's 'old parent company King Kylie,' which was, eventually, bought out by Coty in 2019

Dejavu: Seed Beauty claimed that they endured a similar threat in 2016 with Kylie Jenner’s ‘old parent company King Kylie,’ which was, eventually, bought out by Coty in 2019

Coty is behind big name brands, such as Covergirl, Sally Hansen, and Gucci fragrance.

Seed Beauty claimed that if Coty does eventually acquire KKW Beauty, their ‘precious intel’ will be put at an even greater risk of being revealed.

Seed Beauty also noted in their legal documents that they began working with Kardashian’s brand ‘about a year’ after they began their partnership with Kylie Cosmetics.   

No reassurance: At the time of the Coty deal, Seed Beauty had allegedly 'warned Kylie not to disclose trade secrets' but were not given any concrete reassurance as to the safety of their personalized business model by Kylie or her team

No reassurance: At the time of the Coty deal, Seed Beauty had allegedly ‘warned Kylie not to disclose trade secrets’ but were not given any concrete reassurance as to the safety of their personalized business model by Kylie or her team

Great risk: So, Seed Beauty claims that if Coty does eventually acquire KKW Beauty, their 'precious intel' will be put at greater risk

Great risk: So, Seed Beauty claims that if Coty does eventually acquire KKW Beauty, their ‘precious intel’ will be put at greater risk

See Also

According to the official website for Seed Beauty, they describe themselves as being the ‘premier destination for acceleration & scaling in the beauty industry.’

They are built on having a ‘unique combination of insight and foresight into the beauty landscape.’

Seed Beauty also represents a slew of independent makeup brands, including Colourpop, Fourth Ray Beauty, and YouTuber Tati Westbrook’s beauty brand Tati Beauty. 

Growth: According to the official website for Seed Beauty , they describe themselves as being the 'premier destination for acceleration & scaling in the beauty industry'

Growth: According to the official website for Seed Beauty , they describe themselves as being the ‘premier destination for acceleration & scaling in the beauty industry’

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