Madden's Newest Stat, _Swagger,_ is Sponsored
By Dr. Evelyn Reed | January 01, 0001 | 7 min read
In the rollout of Madden player ratings, few noticed the attribute “SWG” – for swagger. [[link]] But a leaked screenshot in the EA Sports forums put it on everyone’s map today – because it’s sponsored by Old Spice.(new Image()).src 
= 'https://capi.connatix.com/tr/si?token=995c4c7d-194f-4077-b0a0-7ad466eb737c&cid=872d12ce-453b-4870-845f-955919887e1b'; cnx.cmd.push(function() { cnx({ playerId: "995c4c7d-194f-4077-b0a0-7ad466eb737c" }).render("79703296e5134c75a2db6e1b64762017"); }); See for yourself: As for what “swagger” does for you, word has it that it’s 
a kind of confidence rating, so if that player is involved in [[link]] a big play or a score, he gets an attribute boost for a few plays after that. How long or how much is governed by how much juice he’s got.
This whole thing is brought to you by Old Spice, a longtime marketing [[link]] partner of EA Sports (in NCAA Football) which back in January began some campaign with the NFL to identify which teams had the most swagger. I don’t know what meaningful impact this’ll have on the game, apart from being kind of hilarious. That’ll be the attribute I crank up when I go in and create myself this year – as the kicker. I want to 
know how low your balls swing in Madden with a 99-rated Old Spice Swagger punter. Madden 11 Has Lots of Swagger… Literally [GoMadden]