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Microsoft_ Hardcore Games _Sell Themselves_

By Dr. Evelyn Reed | January 01, 0001 | 7 min read

It’s been a constant criticism of both Xbox consoles: that Microsoft can only sell shooters to the hardcore gaming market. So what does it say about Microsoft’s marketing power when the company admits those games “sell themselves”?(new Image()).src = 'https://capi.connatix.com/tr/si?token=995c4c7d-194f-4077-b0a0-7ad466eb737c&cid=872d12ce-453b-4870-845f-955919887e1b'; cnx.cmd.push(function() { cnx({ u31.com เข้าสู่ระบบ playerId: "995c4c7d-194f-4077-b0a0-7ad466eb737c" }).render("79703296e5134c75a2db6e1b64762017"); }); u31 ทางเข้า In an interview with GI.biz, Microsoft’s David Dennis has said that u31.com เข้าสู่ระบบ marketing games towards a casual audience – something Nintendo are very good at – is nowhere near as easy as marketing games to the “core” market. “The core are going to buy the games”, he says, “we don’t have to focus on marketing those – well, we do, but those games u31 ทางเข้า in u31 เข้าสู่ระบบ a lot of ways will sell themselves because they’re such immersive and intense experiences that the core is going to buy, and buy disproportionally for u31 เข้าสู่ระบบ the Xbox”. As for casual games, that’s a market Microsoft think they’ll crack with Project Natal. Then again, they said that about Scene It?, and Viva Pinata, and… Microsoft: Hardcore games easiest to sell [GI.biz]

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