Nike‘s Friends & Family releases are often limited to the limited audience their title implies, but occasionally the special shoes are also made available to lucky sneakerheads. The Air Max 90 “305” is one such silhouette, a special iteration of the classic running shoe that was gifted to UNKNWN shoppers on February 2.
Co-founders LeBron James, Jaron Kanfer and Frankie Walker Jr. sought to honor the loyal community members that have ensured UNKNWN’s successful 9-year run in Miami, celebrating with an unannounced gifting spree the day of Super Bowl 54. Executed in a lush deep green satin, the eye-catching makeup also sports bold orange accents on its plastic panels, leather swoosh and sockliner. “305,” the Miami area code, is emblazoned on the tongue tag and accompanying box, with a bandana-printed insole driving home the warm weather motif.
All 54 pairs of the Air Max 90 “305” were given out at UNKNWN’s Wynwood location to randomly-selected shoppers, and will not see a wider release. Take a closer look at the exclusive kicks above.
View this post on Instagram
Introducing the Nike Air Max 90 “305” Friends & Family exclusive launching in honor of Super Bowl Sunday. The style is born inspired by satin and leather sports jackets, a homage to the rebels, trendsetters, and trailblazers who play the game their own way. The colorway features a deep green satin with orange accents and a leather Swoosh, complemented with a “305” tag on the tongue and bandana print on the sockliner. A friends and family gift to our local community, UNKNWN Wynwood will surprise 54 customers (in honor of Super Bowl 54) who participate in UNKNWN customization today. UPDATE: All pairs have been collected by customers. Thank you Miami.
A post shared by UNKNWN (@unknwn) on Feb 2, 2020 at 12:02pm PST